Herbert Bayard Swope

Herbert Bayard Swope Sr. Swope was the first recipient of the Pulitzer Prize for Reporting in 1917 for a series of articles that year entitled Inside the German Empire The articles formed the basis for a book released in 1917 entitled Inside the German Empire: In the Third Year of the War, which he wrote with James W. Gerard.He is known for saying, I can’t give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time and is also credited with coining the phrase Cold War.